What is Referent Power and How do I Get Some?

Referent Power

How can referent power make me a better leader? Did you know that Nike pays Michael Jordan $50-60 million a year to sell shoes?  Wanna know why?  Two words:  Referent Power.  Take a likeable, successful person, have them endorse a product, and suddenly sales go up.  Why?  Because people identify with that person, maybe want […]