What is Referent Power and How do I Get Some?
How can referent power make me a better leader? Did you know that Nike pays Michael Jordan $50-60 million a year to sell shoes? Wanna know why? Two words: Referent Power. Take a likeable, successful person, have them endorse a product, and suddenly sales go up. Why? Because people identify with that person, maybe want […]
Six Power Sources for Leaders: Which ones do You Have?
One of the keys to effective leadership is understanding where your power to lead comes from. Merely occupying a position with “leader” in the title doesn’t make people want to follow you. But if you know what does get people’s attention, you will have a much better chance of leading your team to success. By […]
