The Blemishing Effect: Why Selling Perfection Can be Self-Defeating
To convince others, we may just want to talk about the positives – the reasons why they should. But the “blemishing effect” says we may also want to talk about why they shouldn’t. Here’s why.
How to Stay Optimistic: 3 Questions to Ask Before You Give Up
How can you stay optimistic in the face of failure? Failure is a natural part of doing business, of being human, and of attempting to do things you haven’t done before. And when we fail, there’s a natural tendency to want to give up. It’s hard to stay optimistic. But before you pull the plug […]
